Trick-or-Treat for UNICEF Goes Virtual
Trick-or-Treat for UNICEF combines the festivities of Halloween and the spirit of giving, to create an event that is truly worth participating in. The American tradition began on Halloween in 1950, when Philadelphian children went door to door collecting donations for children in need across the world. The legacy of this act of kindness is its continuation for 70 years, with approximately $180 million raised in support of the United Nations Children’s Fund (UNICEF) and their goals.
In the current climate of the COVID-19 pandemic, it seemed that the event would have to be canceled for the year in order to comply with social distancing guidelines. However, the cause was too important to let go of: Trick-or-Treat for UNICEF 2020 has been moved online.
From October 1st to November 15th, a virtual campaign is being run on the UNICEF USA website. The campaign includes an online donation box which participants can sign up for in order to raise funds for the organization. Participants also receive a personal code which can be shared with others in order to directly receive donations.
In lieu of the benefits of a physical Trick-or-Treat experience, UNICEF has added various brand-new aspects to the campaign that create further excitement. One of these aspects is the introduction of ‘bonus coins’. These coins can be collected by completing activities that are not only fun, but also provide education about UNICEF, raising awareness and planting a humanitarian seed in children’s hearts early on. Children are also able to participate in online costume reveals with others, meaning they do not forgo the crucial social aspects of Halloween. Additionally, UNICEF has decided that, for the first time ever, children will be able to decide which program their donations go to. This is an admirable decision since participants will be able to better engage with issues faced by their peers globally.
UNICEF’s efforts to not only maintain, but improve, the essence of the Trick-or-Treat for UNICEF campaign in the face of the pandemic are commendable. Their commitment to the cause is inspiring, and their resilience in the face of the challenges sets an example for children and adults alike.